Cameron Ito, WH ’25, Torrance, CA
This summer, I had the opportunity to work as a Corporate Strategy and Development Intern at Comcast NBC Universal in New York. My role primarily focused on devising a strategy to integrate a user-generated content feature into the Peacock Mobile app, with a specific emphasis on engaging the Gen Z audience. This project allowed me to immerse myself in the ever-evolving landscape of digital media and understand the nuances of creating content that resonates with younger demographics.
In addition to my work on Peacock, I conducted due diligence on potential acquisitions and partnerships, assessing their strategic fit across six different business units. This experience sharpened my analytical skills and deepened my understanding of the complex considerations involved in corporate mergers and partnerships. My research also extended to market expansion opportunities, where I analyzed various streaming operations models and utilized Nielsen TV ratings to derive actionable insights for optimizing programming performance.
Reflecting on my time in the media and entertainment industry, I gained invaluable insights into how major players like Comcast NBC Universal navigate the challenges of an increasingly digital and content-driven world. This experience not only broadened my strategic thinking but also solidified my interest in the intersection of media, technology, and business strategy. I am excited to carry these lessons forward into my future career endeavors.
This is part of a series of posts by recipients of the 2024 Career Services Summer Funding Grant. We’ve asked funding recipients to reflect on their summer experiences and talk about the industries in which they spent their summer. You can read the entire series here
