Join our social enterprise consulting group if you want to help purpose-oriented companies create better products and services for their customers and stakeholders.
If you’re a business or marketing student who enjoys psychology, then the field of consumer insights may be the perfect place for you. If you’re curious about what makes people tick, and you enjoy crunching data to uncover patterns and demystify the story behind the numbers, then a role in market research is a great way for you to get involved in business strategy, marketing, and innovation. Consumers have lots of choices and companies face lots of competition. To address these challenges, business leaders need the help of consumer insights and market research to better understand the attitudes, challenges, and values of their most promising customer demographics.
Customer Insights, Market Research and Data Analysis Specialist
- Participate in client meetings to understand the challenges and project objectives
- Conduct secondary research to identify issues, trends and innovations
- Participate in key informant interviews to identify customer needs
- Help design and develop customer surveys
- Analyze customer survey data and identify target audience trends
- Assist with analyzing interviews and focus groups to identify trends
- Assist in developing customer personas and design briefs
- Design presentations and reports for clients
If you care about making the world a better place, then Align is a great place to use your talents! We’re a social enterprise that provides strategic innovation services to help purpose-oriented businesses and non-profits grow income and make an impact for their stakeholders. We help our clients increase revenue and profitability through new or improved products, services, customer experiences, and strategies. Our core services include customer research such as interviews, surveys, and focus groups, ideation facilitation, and strategic planning.
Candidates interested in marketing, innovation, business strategy, design thinking, product development, consumer behavior, or data analysis will enjoy an internship with Align, as they will get to see a broad array of activities. Students who want an entrepreneurial experience and mentoring from a diversely experienced leader will like working with the founder on an array of projects. Someone who likes to create and build will enjoy having a say in how projects and initiatives take shape. The internship can be for credit or not-for-credit work experience. The experience can be virtual or in-person in Lancaster, PA. Students are given assistance in using the internship to find and pursue their passions, while developing a portfolio of work and building their network.