The primary focus will be to develop B-2-B relationships and contracts with companies in the education space (tutors, businesses, schools/districts, other ed tech compies) for our online mindful speed reading platform, MindFlow.
- Marketing Communications – Create/tweak current advertising and PR materials; create: integrated marketing campaign; branding campaign for different markets the product serves (B2B – emails (to tutoring/test prep companies, tutors, education organizations, allied professionals, etc..
- Market Research – Investigate competitive landscape; perform market segmentation to identify the ideal target market
Other
Outbound email marketing campaigns with follow ups (email, appointment setting, presetations).
Content development, social and blog posts, LinkedIn and website copy.
Branding – Conduct a full competitive landscape assessment; define MindFlow’s brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand’s presence and differentiate from our competitors.
WHAT TASKS WILL LEARNERS NEED TO COMPLETE TO ACHIEVE THE PROJECT GOAL?
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- Improve our brand’s presence and capture a greater market share
- Identify and reach target market and ensure we are optimally positioned
- Communicate our brand’s story and mission to a broad audience (both B2B and B2C
- Generate more traffic and revenue through search engines
- Improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- Connect with influencers
HOW WILL YOU SUPPORT LEARNERS IN COMPLETING THE PROJECT?
We hold team meetings and intern(s) work directly with principles and project leads.
WHAT SKILLS OR TECHNOLOGIES WILL HELP LEARNERS TO COMPLETE THE PROJECT?
- Branding and Marketing Communications
- Market Research
- Public Relations
- Prospecting Strategy
- SEO Strategy & Recommendations
- Strategic Social Media Marketing
Use of slack, canva, linear, all the social media platforms etc.
