We are looking for a highly motivated, experienced Social Media Manager with a passion for content creation. An ideal candidate will demonstrates expert knowledge of emerging trends in social media, strong content creation, and best-in-class tactics for community growth.
You will be responsible for growing our social media presence to drive brand awareness and help with customer acquisition. The main platforms of interest are Facebook, Instagram, LinkedIn, and Twitter.
• Develop, execute, and manage an integrated organic social strategy on Facebook, Instagram, LinkedIn, and Twitter.
• Create and maintain an organic content calendar for social channels that focuses on product education, brand marketing and editorial topics
• Create engaging content – writing strong copy and curating images or video to drive optimal engagement on owned channels
• Take a data-driven approach towards social strategy to increase awareness and engagement. Continuously test, learn, and optimize performance to drive maximum growth.
• Seamlessly execute organic social media campaigns, event launches and partnerships outreach- including content creation, messaging, etc.
• Report performance metrics and generate actionable insights weekly based on trends, changes in the social landscape, etc.
• Knowledge of Facebook, Instagram, LinkedIn, and Twitter
• Experience/interest in managing social media accounts
• Experience with social media scheduling tools like Hootsuite, Sprout Social, etc.
• Pursuing degree in Marketing, Communications or similar field
• Excellent communication skills
• Excellent copywriting skills
• Strong analytics mindset