Theatre for a New Audience seeks a Director of Marketing & Communications to join its team. Reporting to the Founding Artistic Director, this is a results-oriented leadership role overseeing earned revenue, audience development and retention, and brand awareness efforts. The Director leads the team on traditional and digital advertising, CRM, direct mail and email marketing, data analysis, and reporting. For a full position description, see https://www.tfana.org/about/workwithus
Develop, execute, and report on all integrated marketing efforts driving awareness and revenue; oversee campaigns via paid and owned social, traditional and digital advertising, direct mail, and email; manage departmental budget, invoices, and forecasting; develop and define patron journey and work with internal teams to move segments up the chain; supervise and manage the work of external graphic designer and design associate on key art and campaign assets; liaise with external PR firm on press strategy, press releases, interviews, photo-shoots, and press performances; track metrics and analytics, monitor trends, and provide weekly, project-based, and year-over-year reporting; oversee photography, videography, and recordings of artistic programs in coordination with artistic team; supervise maintenance and development of TFANA’s website; directly manage Marketing Manager and New Deal Coordinator.
Qualifications and Traits
8+ years of experience working in marketing, communications, and/or advertising, and a deep knowledge of and passion for theatre; comprehensive knowledge of marketing and communications best practices; experience leading cross-functional teams, as well as agencies and vendors; professional experience working with OvationTix, Spektrix, or other ticketing software; WordPress or other CMS platforms; facility with Adobe CC applications (especially InDesign and Photoshop) and HTML; a collaborative, inquisitive leader who possesses effective project and time-management skills; ability to quickly adjust to unexpected shifts in priorities and workflow. Must be available for occasional evening and weekend hours when there are events.