Wharton Customer Analytics Initiative (WCAI)
The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through our innovative Research Opportunity program and R&D “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.
Technical Workshops & Online Courses
WCAI offers a range of free, extra-curricular technical workshops and self-guided online courses for MBAs & undergrads to hone their data management skills for internships and future employment.