Marketing, Advertising, & Public Relations

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Marketing EDGE

Resources

Marketing EDGE is a nonprofit that connects students, academics, and business leaders to the resources and relationships they need to see, move, and stay ahead.

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Vault Career Guide to Public Relations, Second Edition

Resources

Often associated with buzz words, such as ‘image’ and ‘spin,’ the nearly $16 billion dollar public relations industry specializes in packaging information and delivering it to specific target audiences while showing its clients—whether they are brands, corporations, or individuals—in the …

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Vault Career Guide to Market Research, Second Edition

Resources

When a company considers trying something new, it turns to market researchers to help determine how well the change will go over with consumers. Market research analysts examine the buying habits, wants, needs, and preferences of consumers to recommend ways …

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5 Appealing Careers Related to Interior Design

News & Articles

An Article by contributor Alicia Hill.

Interior designers study the core principles of design and the history of trends in the industrial, residential, and commercial interior design space. These professionals use this knowledge to create beautiful and exciting interior spaces.

…

By The Campus Career Coach
The Campus Career Coach | Real-world career advice for students.
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Vault Career Guide to Advertising, Third Edition

Resources

Total advertising spending in the United States reached upward of $171 billion in 2013, according to eMarketer, continuing a spending rise since the Great Recession. Despite setbacks to traditional media—newspapers, radio, and television—digital advertising is booming and reshaping the industry. …

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Vault Guides

Vault Guide to Advertising Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Public Relations Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

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LinkedIn Learning

A CEO’s Guide to a Career in Advertising & Marketing

In this course you can get insights to design your personal career path in advertising and marketing. Kathy Ring, CEO…

Content Marketing Foundations

A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship…

Creating a Communications Strategy

A communications strategy is the backbone of any good marketing or communications program. It provides a focus, with a clear…

Think Faster, Talk Smarter: Master Impromptu Speaking

Taught by Next Big Idea Club
Public speaking is a big fear for many people, but off-the-cuff speaking—when you’re put on the spot—can be just as…

Sustainable UX Design

Taught by Tetiana Gulei
Sustainability is a core component of effective product design in the fast-paced and ever-evolving world of UX. In this course,…

Script Writing for Business Videos

Taught by Amy DeLouise
Content creators are producing more reality-based videos than ever before. Nonfiction videos can promote brands, advocacy, fundraising, training, and even…

Content Creation: Strategy and Tools

Taught by Joanna Yung
Any successful social media marketing strategy relies on creating high-quality, consistently engaging content, and the right tools make content creation…

On Creativity: John Cleese on “Design Better”

Taught by Design Better
The legendary John Cleese—of Monty Python, Fawlty Towers, and more—is no stranger to creativity. In this course adapted from the…
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Location

Phone
(215) 898-7531
Email
careerservices@vpul.upenn.edu
Website
https://careerservices.upenn.edu
Address

Penn Career Services
3935 Walnut Street, Suite 300
Philadelphia, PA 19104

Service Hours

Monday 9am-5pm
Tuesday 9am-5pm
Wednesday 9am-5pm
Thursday 9am-5pm
Friday 9am-5pm